Três Marias Collection
Past, present and future materialized in unique jewelry that appeals to tradition, unity and history. Silver with gold and silver plating, geometric and organic shapes, statement and everyday jewelry – out of phase poles that come together in pure harmony in this double launch by the Portuguese jeweler.
Maria – grandmother Maria, friend Maria , granddaughter Maria, the Marias who made History, the Marias who changed ours. It will be difficult to find another name in the Portuguese language that brings together so many meanings, that appeals to so many memories, that is as close to us and as present as Maria. The Hebrew origin that pays attention to religious connotations has expanded to a multiplicity of roles and connotations that continue to gain their own name with each new birth, with a name at the top of the list of most chosen for babies with each passing year. Talking about the Três Marias is also honoring a part of the feminist movement in Portugal – referring to the writers of As Novas Cartas Portuguesas from 1972, Maria Velho da Costa, Maria Teresa Horta and Maria Isabel Barreno – and a personal part of the life of the jeweler Raquel Poço – Maria is the name of her grandmother, mother and daughter. Thus, each of the pieces is a piece of history and its name is related to the surname of the different Marias who, from the Arts to politics and science, contributed to a structural change in Portugal.
“There was no closed plan when I started thinking and designing this new collection”, explains Raquel Poço. “The name Maria refers to so many different references that find a common point: femininity. This was my starting point, combined with the way I like to create, starting from personal memories and the environment that surrounds me.” As in his debut Wabi Sabi collection, inspired by Japan, elements of nature are an obvious presence in Três Marias, accompanied by an admittedly imperfect style DNA resulting from manual production that gives a unique character to each of the pieces. It is thus in a mix of cultural, emotional and fashion references that Três Marias was born as a multifaceted collection, designed for different audiences, occasions and personal styles. Created with women and their identities as the centerpiece, it gives shape to some key elements of contemporary jewelry, accompanied by timeless allusions and centered on the freedom of choice that each piece of jewelry appeals to.
THE COLLECTION
With a unique jewelry style, marked by unexpected shapes, a multitude of textures and intertwined inspirations, Três Marias incorporates a classic aesthetic in reinvented designs and details that appeal to the attentive eye. Simple, organic, rustic, this is a collection that reinforces the creator's visual identity and asks to be interpreted calmly: earrings, necklaces, bracelets and rings form a consolidated group message, but it is in the details that each of the pieces comes to life . The design remains minimalist and the use is timeless – with each piece handcrafted in silver and gold-plated silver, the absence of additional elements allows the silhouette of each jewel to stand out and at the same time adapt to each consumer. and your personal style. Designed as tools to express the personality of the wearer, Raquel Poço Jewelery gives space to the personal identity of each woman, serving as a complement to both her look and her personality.
The earrings take on different dimensions, suitable for different purposes, but navigating between everyday life and special occasions. Necklaces with medals with engravings allow for interaction with other jewelry or for solo use, as do bracelets that appear to materialize on the arm in a natural way. The rings are divided between more discreet styles and others with geometric shapes or central elements, and can be styled together or separately. “When I create a piece of jewelry I don’t have a specific woman in mind – I create it as if it were for me, with all the different references that occupy my mind”, explains the jeweler who is inspired by artisanal Portuguese production techniques – such as ceramics, basketry and weaving – and a close look at the world perfected with each new stamp in your passport. “Perhaps that is why the most rewarding feeling – and what I want with my work – is to see someone wear my pieces, to know that I am somehow present in their daily life and that I probably contribute to making that person feel more beautiful or confident.”
A campanha
Um cenário 100% português acompanha a nacionalidade da coleção. Com referências estéticas que nos devolvem às nossas origens e nos afastam das distrações tecnológicas da modernidade, Três Marias é um manifesto de naturalidade, união e comunhão com a natureza. Como uma lufada de ar fresco que nos transporta para um lugar inalterado pelo tempo, elementos tradicionais portugueses misturam-se com uma paleta de tons de leveza – dos visuais ao cabelo e maquilhagem – que deixam os holofotes apontados sobre as novas joias Raquel Poço Jewellery. Célia Ferreira, Elisa Boto e Mafalda Beirão dão vida à definição atual de feminilidade, com as suas personalidades refletidas em cada fotografia e o seu estilo pessoal respeitado. No ambiente sereno de Mafra que espelha a mesma simplicidade aplicada ao trabalho de Raquel Poço, as imagens apelam a um lifestyle mindfulness, apreciando os pequenos detalhes do momento presente. A fotografia dividida entre a técnica analógica e digital remete para essa mesma dualidade entre passado e futuro e passa a mensagem primordial de Três Marias: uma identidade coletiva criada através do individual, respeitando a ancestralidade e voltada para um futuro de partilha, esperança e comunidade.
Ficha técnica
Fotografia: Carolina Marta
Talentos: Célia Ferreira, Elisa Boto e Mafalda Beirão
Styling: Inês Isaias
Beauty: Beatriz Texugo
Vídeo: Entresuelo Films
Produção e direção criativa: Mess Studios
